Case Studies

CASE STUDY #1

Client: Home Hardware

Location: Locations across Canada

Challenges: Only 8% of Home Hardware shoppers were using in-store flyers. Plus, a better solution for in-store navigation was needed, and the retailer was looking for opportunities to increase shopping cart usage.

Solutions: Utilizing our Shopper Savings Insert/Navigation Programs, we launched a weekly On-Cart Flyer Program, adapting the contents of Home Hardware’s National Weekly flyer for maximum in-store impact. In tandem, we created a custom, store-specific shopper map, located on every shopping cart.

Testimonials:

“We’ve had great success with our On-Cart Flyer Program. In the past, we have tried to make sure a flyer was in every shopping cart, but flyers either fell out or were thrown out. Certainly, more customers are using the on-cart flyers than paper flyers distributed in the store. I have seen people who pick up a shopping cart when they enter the store, flip through the on-cart flyer and check the store map on the back to see where they are going. This increased use of shopping carts has also lead to potentially higher ticket sales. I also believe that our associates are spending less time directing customers because of the map – which frees them up to service our customers better.”

Adam Busscher
Dealer, Owner - Picton Home Hardware Building Centre
Picton, Ontario

“Our customers love having the current flyer on their shopping carts! This is great for our business, as we cannot possibly put our flyers into the hands of each customer. Impulse sales increased as a result of on-cart flyer use. The Program also led customers to various parts of our store to see different advertised items. Shoppers spent more time in the store, which increased the likelihood of their buying more. The map of our store on the shopping carts certainly eliminates the ‘Where is this?’questions asked of our staff. Having this innovative new idea on our shopping carts helps maintain our position as leaders in our industry.”

John Locke
Dealer, Owner - Orillia Home Hardware Building Centre
Orillia, Ontario

“The Grand Opening was a great success! The response by our customers, as well as our staff, to the On-Cart Program was nothing short of spectacular! They loved the idea. The fact that everything was right there at their fingertips was perfect. Not to mention the map of the store at the back of the flyer. It certainly was one of the best new ideas I have seen in a long time. I want to thank you and your team for their diligence in getting our flyer ready on such short notice. The quality of the product was excellent.”

Chuck Hillock
Dealer, Owner - Bridlewood Home Hardware
Bridlewood, Ontario

CASE STUDY #2

Client: Home Depot

Location: Union, NJ Superstore

Challenge: Home Depot sought our expertise to help their bilingual customer base face the challenges of navigating the “world’s largest” home improvement store (240,000-sq.ft.).

Solution: We created a custom, store-specific map/directory system for their shopping carts. A 6-page map/directory, in English and Spanish was employed, featuring over 150 of their most-requested items. We essentially “shunk” a 240,000-sq.ft. superstore down to an easy-to-use, 4” x 9”, self-service solution for in-store navigation.

More than a year later, Home Depot continues to receive positive feedback.