Home » Why Our Programs Work
GROCERY STORE SHOPPING PATTERN STUDY:
Why Our Programs Work
We enable retailers to communicate better with their customers – building a direct retailer/customer relationship throughout the store.
OUR PROGRAMS:
| • | Reach a greater number of customers in-store, up to 80-90% or more |
| • | Are located directly between a shopper’s hands - the entire time she shops, creating a powerful media vehicle for our clients |
| • | Provide convenient, impactful placement - directly on the shopping cart - requiring no behavior change by shoppers |
| • | Drive impulse purchases and basket size |
| • | Drive awareness of retailer initiatives |
| • | Encourage customers to shop categories of your store they might not be shopping (Over 70% of shoppers shop less than 35% of a store during a regular store visit). |
GROCERY STORE SHOPPING PATTERN STUDY:
| The PathTracker* Study Confirms: 84% Of Shoppers Visit Less Than Half Of The Grocery Store Consumers target the various meal-focused “Perishable Departments” as their primary destinations in the grocery store. |  * PathTracker® Analysis By Sorensen Associates, 2003. 50,000 Shopping Trips, 5-Month Period |
Download the Grocery Store Shopping Pattern Study.